Deal Sheet: 2025 4Runner Hybrid 4Runner Trailhunter PT4WD

Jim Norton Toyota · Tulsa, OK · VIN: JTEVB5BR3S114BD08

Negotiation Guide

Opening Offer

$68,308

Fair Price

$69,808

Walk Away Above

$70,331

• Recent buyers paid ~$371 above MSRP
• Sitting 147 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$63,060

Est. Invoice$64,477

Holdback (est.)$1,417

MSRP (Sticker)$70,854

Dealer Add-Ons (DIA)+$995

Asking Price$72,348

Markup+$1,494

Markup includes $995 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,288

Percentile87% of inventory is priced lower

Days on Lot147 days

What Others Paid (Last 30 Days)

Cars Sold131

Avg Markup+$371

Median Markup$0

Best Deal-$4,991

Worst Deal+$5,720

% Sold Below MSRP55%

Avg Days to Sell31 days

Dealer Profile

Inventory340 vehicles

Avg Markup (All Models)-$37

Avg Markup (4Runner Hybrid)-$1,963

% Below MSRP57%

Avg Days to Sell23 days

Avg Sold Markup+$122

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