Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Pro PT4WD

Findlay Toyota · Henderson, NV · VIN: JTEVB5BR2T5053942

Negotiation Guide

Opening Offer

$72,809

Fair Price

$74,309

Walk Away Above

$73,807

• Recent buyers paid ~$1,004 above MSRP

Price Breakdown

Est. Dealer Cost$65,241

Est. Invoice$66,708

Holdback (est.)$1,466

MSRP (Sticker)$73,305

Dealer Add-Ons (DIA)+$1,595

Asking Price$75,399

Markup+$2,094

Markup includes $1,595 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$10,158

Percentile86% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold363

Avg Markup+$1,004

Median Markup$0

Best Deal-$4,726

Worst Deal+$11,494

% Sold Below MSRP56%

Avg Days to Sell21 days

Dealer Profile

Inventory952 vehicles

Avg Markup (All Models)+$1,313

Avg Markup (4Runner Hybrid)+$2,094

% Below MSRP19%

Avg Days to Sell31 days

Avg Sold Markup+$1,019

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