Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Pro PT4WD

Rochester Toyota · Rochester, NH · VIN: JTEVB5BR2T5052886

This Is Already a Great Deal

Opening Offer

$68,355

Asking Price

$70,469

Max Price

$70,469

• Recent buyers paid ~$992 above MSRP
• Asking price is already $793 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$62,540

Est. Invoice$63,946

Holdback (est.)$1,405

MSRP (Sticker)$70,270

Dealer Add-Ons (DIA)+$199

Asking Price$70,469

Markup+$199

Markup includes $199 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,929

Percentile61% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold369

Avg Markup+$992

Median Markup$0

Best Deal-$4,726

Worst Deal+$11,494

% Sold Below MSRP56%

Avg Days to Sell22 days

Dealer Profile

Inventory240 vehicles

Avg Markup (All Models)+$75

Avg Markup (4Runner Hybrid)+$499

% Below MSRP20%

Avg Days to Sell35 days

Avg Sold Markup+$147

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