Deal Sheet: 2026 4Runner Hybrid 4Runner Trailhunter PT4WD

Orem Toyota · Orem, UT · VIN: JTEVB5BR2T5050748

Negotiation Guide

Opening Offer

$69,319

Fair Price

$70,819

Walk Away Above

$70,615

• Recent buyers paid ~$409 above MSRP

Price Breakdown

Est. Dealer Cost$62,665

Est. Invoice$64,073

Holdback (est.)$1,408

MSRP (Sticker)$70,410

Asking Price$70,909

Markup+$499

Est. Dealer Margin on This Car$8,244

Percentile76% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold140

Avg Markup+$409

Median Markup$0

Best Deal-$4,991

Worst Deal+$5,720

% Sold Below MSRP54%

Avg Days to Sell31 days

Dealer Profile

Inventory451 vehicles

Avg Markup (All Models)-$704

Avg Markup (4Runner Hybrid)-$1,175

% Below MSRP91%

Avg Days to Sell31 days

Avg Sold Markup-$263

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