Deal Sheet: 2026 4Runner Hybrid 4Runner Trailhunter PT4WD

Mark Jacobson Toyota · Durham, NC · VIN: JTEVB5BR2T128ER82

Negotiation Guide

Opening Offer

$71,689

Fair Price

$73,189

Walk Away Above

$72,985

• Recent buyers paid ~$409 above MSRP

Price Breakdown

Est. Dealer Cost$64,774

Est. Invoice$66,230

Holdback (est.)$1,456

MSRP (Sticker)$72,780

Dealer Add-Ons (DIA)+$499

Asking Price$74,177

Markup+$1,397

Markup includes $499 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,403

Percentile87% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold140

Avg Markup+$409

Median Markup$0

Best Deal-$4,991

Worst Deal+$5,720

% Sold Below MSRP54%

Avg Days to Sell31 days

Dealer Profile

Inventory267 vehicles

Avg Markup (All Models)+$1,423

Avg Markup (4Runner Hybrid)+$1,397

% Below MSRP0%

Avg Days to Sell18 days

Avg Sold Markup+$1,060

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