Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Pro PT4WD

Kendall Toyota of Anchorage · Anchorage, AK · VIN: JTEVB5BR1T5052166

Negotiation Guide

Opening Offer

$71,091

Fair Price

$72,591

Walk Away Above

$72,095

• Recent buyers paid ~$992 above MSRP

Price Breakdown

Est. Dealer Cost$63,723

Est. Invoice$65,155

Holdback (est.)$1,432

MSRP (Sticker)$71,599

Asking Price$78,893

Markup+$7,294

Est. Dealer Margin on This Car$15,170

Percentile97% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold369

Avg Markup+$992

Median Markup$0

Best Deal-$4,726

Worst Deal+$11,494

% Sold Below MSRP56%

Avg Days to Sell22 days

Dealer Profile

Inventory493 vehicles

Avg Markup (All Models)+$889

Avg Markup (4Runner Hybrid)+$1,889

% Below MSRP0%

Avg Days to Sell40 days

Avg Sold Markup+$695

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