Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Pro PT4WD

Janzen Toyota · Stillwater, OK · VIN: JTEVB5BR1T5049543

Negotiation Guide

Opening Offer

$70,350

Fair Price

$71,850

Walk Away Above

$71,741

• Recent buyers paid ~$1,004 above MSRP
• Sitting 44 days (avg 21) — extra leverage

Price Breakdown

Est. Dealer Cost$63,752

Est. Invoice$65,184

Holdback (est.)$1,433

MSRP (Sticker)$71,631

Dealer Add-Ons (DIA)+$1,499

Asking Price$73,130

Markup+$1,499

Markup includes $1,499 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,378

Percentile84% of inventory is priced lower

Days on Lot44 days

What Others Paid (Last 30 Days)

Cars Sold363

Avg Markup+$1,004

Median Markup$0

Best Deal-$4,726

Worst Deal+$11,494

% Sold Below MSRP56%

Avg Days to Sell21 days

Dealer Profile

Inventory62 vehicles

Avg Markup (All Models)+$761

Avg Markup (4Runner Hybrid)+$500

% Below MSRP52%

Avg Days to Sell25 days

Avg Sold Markup+$396

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