Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Pro PT4WD

Fowler Toyota · Norman, OK · VIN: JTEVB5BR1T5049459

Negotiation Guide

Opening Offer

$72,583

Fair Price

$74,083

Walk Away Above

$73,990

• Recent buyers paid ~$992 above MSRP
• Sitting 46 days (avg 22) — extra leverage

Price Breakdown

Est. Dealer Cost$65,768

Est. Invoice$67,246

Holdback (est.)$1,478

MSRP (Sticker)$73,897

Dealer Add-Ons (DIA)+$5,395

Asking Price$79,891

Markup+$5,994

Markup includes $5,395 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$14,123

Percentile95% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold369

Avg Markup+$992

Median Markup$0

Best Deal-$4,726

Worst Deal+$11,494

% Sold Below MSRP56%

Avg Days to Sell22 days

Dealer Profile

Inventory256 vehicles

Avg Markup (All Models)+$254

Avg Markup (4Runner Hybrid)-$357

% Below MSRP52%

Avg Days to Sell23 days

Avg Sold Markup+$776

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