Deal Sheet: 2026 4Runner Hybrid 4Runner Trailhunter PT4WD

Billion Toyota · Sioux Falls, SD · VIN: JTEVB5BR1T130CZ23

Negotiation Guide

Opening Offer

$70,291

Fair Price

$71,791

Walk Away Above

$71,587

• Recent buyers paid ~$409 above MSRP

Price Breakdown

Est. Dealer Cost$63,530

Est. Invoice$64,958

Holdback (est.)$1,428

MSRP (Sticker)$71,382

Dealer Add-Ons (DIA)+$399

Asking Price$72,030

Markup+$648

Markup includes $399 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,500

Percentile79% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold140

Avg Markup+$409

Median Markup$0

Best Deal-$4,991

Worst Deal+$5,720

% Sold Below MSRP54%

Avg Days to Sell31 days

Dealer Profile

Inventory206 vehicles

Avg Markup (All Models)+$299

Avg Markup (4Runner Hybrid)+$648

% Below MSRP11%

Avg Days to Sell32 days

Avg Sold Markup+$103

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