Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Pro PT4WD

Crown Toyota · Lawrence, KS · VIN: JTEVB5BR1T129DA72

Negotiation Guide

Opening Offer

$71,033

Fair Price

$72,533

Walk Away Above

$72,031

• Recent buyers paid ~$1,004 above MSRP

Price Breakdown

Est. Dealer Cost$63,661

Est. Invoice$65,091

Holdback (est.)$1,431

MSRP (Sticker)$71,529

Asking Price$72,568

Markup+$1,039

Est. Dealer Margin on This Car$8,907

Percentile82% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold363

Avg Markup+$1,004

Median Markup$0

Best Deal-$4,726

Worst Deal+$11,494

% Sold Below MSRP56%

Avg Days to Sell21 days

Dealer Profile

Inventory193 vehicles

Avg Markup (All Models)+$600

Avg Markup (4Runner Hybrid)+$662

% Below MSRP2%

Avg Days to Sell34 days

Avg Sold Markup+$570

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