Deal Sheet: 2026 4Runner Hybrid 4Runner Trailhunter PT4WD

Dolan Toyota · Reno, NV · VIN: JTEVB5BR0T5053423

Negotiation Guide

Opening Offer

$69,734

Fair Price

$71,234

Walk Away Above

$71,030

• Recent buyers paid ~$409 above MSRP

Price Breakdown

Est. Dealer Cost$63,034

Est. Invoice$64,451

Holdback (est.)$1,417

MSRP (Sticker)$70,825

Dealer Add-Ons (DIA)+$1,348

Asking Price$72,173

Markup+$1,348

Markup includes $1,348 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,139

Percentile86% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold140

Avg Markup+$409

Median Markup$0

Best Deal-$4,991

Worst Deal+$5,720

% Sold Below MSRP54%

Avg Days to Sell31 days

Dealer Profile

Inventory552 vehicles

Avg Markup (All Models)-$2,503

Avg Markup (4Runner Hybrid)+$342

% Below MSRP92%

Avg Days to Sell48 days

Avg Sold Markup-$952

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