Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Pro PT4WD

Fowler Toyota · Norman, OK · VIN: JTEVB5BR0T5052692

Negotiation Guide

Opening Offer

$74,949

Fair Price

$76,449

Walk Away Above

$75,947

• Recent buyers paid ~$1,004 above MSRP

Price Breakdown

Est. Dealer Cost$67,146

Est. Invoice$68,655

Holdback (est.)$1,509

MSRP (Sticker)$75,445

Dealer Add-Ons (DIA)+$5,395

Asking Price$81,439

Markup+$5,994

Markup includes $5,395 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$14,293

Percentile95% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold363

Avg Markup+$1,004

Median Markup$0

Best Deal-$4,726

Worst Deal+$11,494

% Sold Below MSRP56%

Avg Days to Sell21 days

Dealer Profile

Inventory256 vehicles

Avg Markup (All Models)+$254

Avg Markup (4Runner Hybrid)-$357

% Below MSRP52%

Avg Days to Sell23 days

Avg Sold Markup+$818

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