Deal Sheet: 2026 4Runner SR5 RWD

Midlands Toyota · Columbia, SC · VIN: JTEVA5AR2T5013123

Negotiation Guide

Opening Offer

$47,663

Fair Price

$49,163

Walk Away Above

$49,762

• Recent buyers paid ~$499 below MSRP
• Sitting 98 days (avg 41) — extra leverage

Price Breakdown

Est. Dealer Cost$44,822

Est. Invoice$45,829

Holdback (est.)$1,007

MSRP (Sticker)$50,362

Asking Price$51,136

Markup+$774

Est. Dealer Margin on This Car$6,314

Percentile87% of inventory is priced lower

Days on Lot98 days

What Others Paid (Last 30 Days)

Cars Sold423

Avg Markup-$499

Median Markup$0

Best Deal-$4,699

Worst Deal+$16,057

% Sold Below MSRP74%

Avg Days to Sell41 days

Dealer Profile

Inventory10 vehicles

Avg Markup (All Models)-$506

Avg Markup (4Runner)+$774

% Below MSRP60%

Avg Days to Sell38 days

Avg Sold Markup-$213

Price History

May 2, 2026$50,067 → $50,267(+$200)

May 6, 2026$50,267 → $50,362(+$95)

May 12, 2026$50,362 → $51,136(+$774)

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