Deal Sheet: 2026 Corolla Hybrid SE FWD

Fowler Toyota · Norman, OK · VIN: JTDBCMFE5T3164454

Negotiation Guide

Opening Offer

$28,739

Fair Price

$30,239

Walk Away Above

$30,181

• Recent buyers paid ~$115 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$26,810

Est. Invoice$27,413

Holdback (est.)$602

MSRP (Sticker)$30,124

Dealer Add-Ons (DIA)+$895

Asking Price$31,618

Markup+$1,494

Markup includes $895 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$4,808

Percentile95% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold1408

Avg Markup+$115

Median Markup$0

Best Deal-$2,832

Worst Deal+$5,357

% Sold Below MSRP56%

Avg Days to Sell30 days

Dealer Profile

Inventory278 vehicles

Avg Markup (All Models)+$275

Avg Markup (Corolla)+$764

% Below MSRP33%

Avg Days to Sell26 days

Avg Sold Markup+$862

Price History

Aug 8, 2026$30,785 → $30,254(-$531)

Aug 20, 2026$30,254 → $31,618(+$1,364)

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