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Deal Sheet: 2026 Corolla Hybrid SE FWD
Toyota of Brookfield · Brookfield, WI · VIN: JTDBCMFE4T3156877
Negotiation Guide
Opening Offer
$28,820
Fair Price
$30,320
Walk Away Above
$30,359
- • Recent buyers paid ~$115 above MSRP
- • Sitting 49 days (avg 30) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$27,054
Est. Invoice$27,662
Holdback (est.)$608
MSRP (Sticker)$30,398
Asking Price$30,398
Markup$0
Est. Dealer Margin on This Car$3,344
Percentile57% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold1408
Avg Markup+$115
Median Markup$0
Best Deal-$2,832
Worst Deal+$5,357
% Sold Below MSRP56%
Avg Days to Sell30 days
Dealer Profile
Inventory233 vehicles
Avg Markup (All Models)-$1,197
Avg Markup (Corolla)+$44
% Below MSRP90%
Avg Days to Sell34 days
Avg Sold Markup-$550
Price History
Jul 7, 2026$29,833 → $29,398(-$435)
Aug 18, 2026$29,398 → $30,398(+$1,000)
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