Negotiation Guide
Opening Offer
$38,731
Fair Price
$40,231
Walk Away Above
$40,569
- • Recent buyers paid ~$676 below MSRP
Price Breakdown
Dealer Cost$37,664
Invoice (factory)$38,482
Holdback (est.)$818
✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.
MSRP (Sticker)$40,907
Asking Price$41,494
Markup+$587
Actual Dealer Margin on This Car$3,830
Percentile88% of inventory is priced lower
Days on Lot31 days
What Others Paid (Last 30 Days)
Cars Sold95
Avg Markup-$676
Median Markup-$263
Best Deal-$3,066
Worst Deal+$1,498
% Sold Below MSRP68%
Avg Days to Sell29 days
Dealer Profile
Inventory149 vehicles
Avg Markup (All Models)+$509
Avg Markup (BRZ)+$587
% Below MSRP3%
Avg Days to Sell22 days
Avg Sold Markup-$1,477
Cheaper BRZ tS Inventory
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Sutherlin Subaru Huntington BeachHuntington Beach, CA
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-$2,471$38,56814d
Sutherlin Subaru Huntington BeachHuntington Beach, CA
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-$2,464$38,40835d
Camelback SubaruPhoenix, AZ
-$2,464$38,40835d
Peoria SubaruPeoria, AZ
-$2,464$38,40847d