2026 BRZ tS
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Available now
- On the lot and buyable now.
- Similar BRZ tSs sell in a median of 25 days (125 recent sales).
- 325 of 325 listed nationwide are buyable right now.
Negotiation Signal
- On the lot 31 days.
Time on the lot and prior price cuts are real negotiating leverage — a dealer carrying a slow-moving unit is more likely to deal.
What to aim for
~$39,200
- Comparable BRZs (6) average $1,707 below MSRP — about $39,200 for this trim.
- Listed $2,294 above that, so there's room to negotiate toward $39,200.
- It's sat 31 days — that strengthens your hand.
A data-driven starting point from comparable listings and public incentives — not an appraisal. Dealer fees, trade-in, and which programs you qualify for will move the real out-the-door number.
Deal Analysis
This 2026 BRZ is listed at $41,494, which is $587 over its MSRP of $40,907. Compared to similar vehicles nationally, this one is priced $2,294 higher than the market average. It has been on the dealer’s lot for 31 days. Located at Subaru of Columbia in Columbia, MO.
Price Breakdown
Listed price. A dealer's real offer can be lower (incentives, financing or trade-in conditions) or higher (added fees) — always ask for the out-the-door price.
Details
Delivery Pipeline
Specifications
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Est. Monthly Payment
$731/mo
Estimate only, based on the advertised price. Does not include taxes, dealer fees, or insurance.
Est. Out-the-Door Price
$44,998 price + tax
≈ $45,564 out the door, once typical title, registration and doc fees are added — but those vary by dealer.
Car tax follows where you register the car, not where the dealer is.
Save $3,813 on one of 166 comparable 2026 BRZ tS about 109 miles away. The lowest is $37,681 in Sunset Hills, MO — real leverage when you ask Subaru of Columbia to match it. See that listing →
Comparable Vehicles
Avg markup: -$1,707
31 days on lot