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Deal Sheet: 2026 BRZ Limited
Williams Subaru · Charlotte, NC · VIN: JF1ZDBE16T8701632
Negotiation Guide
Opening Offer
$37,141
Fair Price
$38,641
Walk Away Above
$38,979
- • Recent buyers paid ~$460 below MSRP
- • Sitting 45 days (avg 29) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Dealer Cost$36,004
Invoice (factory)$36,790
Holdback (est.)$786
✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.
MSRP (Sticker)$39,318
Asking Price$40,116
Markup+$798
Actual Dealer Margin on This Car$4,112
Percentile91% of inventory is priced lower
Days on Lot45 days
What Others Paid (Last 30 Days)
Cars Sold95
Avg Markup-$460
Median Markup$0
Best Deal-$4,930
Worst Deal+$4,249
% Sold Below MSRP66%
Avg Days to Sell29 days
Dealer Profile
Inventory203 vehicles
Avg Markup (All Models)-$1,502
Avg Markup (BRZ)+$798
% Below MSRP70%
Avg Days to Sell23 days
Avg Sold Markup-$1,281
Price History
Jul 9, 2026$40,705 → $40,116(-$589)
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