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Deal Sheet: 2026 BRZ Limited
Don Miller Subaru East · Madison, WI · VIN: JF1ZDBE11T9702519
This Is Already a Great Deal
Opening Offer
$35,943
Asking Price
$36,213
Max Price
$36,213
- • Recent buyers paid ~$460 below MSRP
- • Sitting 47 days (avg 29) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,581 below what others pay — great deal
Price Breakdown
Dealer Cost$35,443
Invoice (factory)$36,213
Holdback (est.)$770
✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.
MSRP (Sticker)$38,493
Asking Price$36,213
Markup-$2,280
Actual Dealer Margin on This Car$770
Percentile3% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold95
Avg Markup-$460
Median Markup$0
Best Deal-$4,930
Worst Deal+$4,249
% Sold Below MSRP66%
Avg Days to Sell29 days
Dealer Profile
Inventory146 vehicles
Avg Markup (All Models)-$2,372
Avg Markup (BRZ)-$2,280
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$2,399
Price History
Jul 9, 2026$38,493 → $36,213(-$2,280)
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