Negotiation Guide
Opening Offer
$34,848
Fair Price
$36,348
Walk Away Above
$37,716
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$35,566
Est. Invoice$36,348
Holdback$782
MSRP (Sticker)$39,084
Asking Price$39,084
Markup$0
Dealer Margin on This Car$3,518
Percentile66% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory300 vehicles
Avg Markup (All Models)-$987
Avg Markup (BRZ)$0
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
Cheaper BRZ Limited Inventory
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