Negotiation Guide
Opening Offer
$34,839
Fair Price
$36,339
Walk Away Above
$37,706
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$35,557
Est. Invoice$36,339
Holdback$781
MSRP (Sticker)$39,074
Asking Price$36,632
Markup-$2,442
Dealer Margin on This Car$1,075
Percentile4% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory69 vehicles
Avg Markup (All Models)-$953
Avg Markup (BRZ)-$2,442
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
Cheaper BRZ Limited Inventory
Hansel SubaruSanta Rosa, CA
-$5,000$33,7580d
Downtown SubaruOakland, CA
-$4,123$33,7780d
Redding SubaruRedding, CA
-$3,952$34,0470d
Elk Grove SubaruElk Grove, CA
-$3,800$34,1990d
Winner SubaruDover, DE
-$2,442$36,6320d
International SubaruTinley Park, IL
-$2,442$36,6320d
Marin SubaruSan Rafael, CA
-$2,385$36,4050d
Ken Ganley Subaru BedfordBedford, OH
-$2,378$36,5150d
Trust Antelope Valley SubaruLancaster, CA
-$2,284$36,2200d
Sutherlin Subaru Huntington BeachHuntington Beach, CA
-$2,248$36,3980d