2026 BRZ Limited
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Available now
- On the lot and buyable now.
- Similar BRZ Limiteds sell in a median of 25 days (134 recent sales).
- 260 of 260 listed nationwide are buyable right now.
Negotiation Signal
- On the lot 45 days — longer than 42% of BRZ listings in NC.
- Price is down $589 from its original list of $40,705.
Time on the lot and prior price cuts are real negotiating leverage — a dealer carrying a slow-moving unit is more likely to deal.
What to aim for
~$38,201
- Comparable BRZs (6) average $1,117 below MSRP — about $38,201 for this trim.
- Listed $1,915 above that, so there's room to negotiate toward $38,201.
- It's sat 45 days — that strengthens your hand.
A data-driven starting point from comparable listings and public incentives — not an appraisal. Dealer fees, trade-in, and which programs you qualify for will move the real out-the-door number.
Deal Analysis
This 2026 BRZ is listed at $40,116, which is $798 over its MSRP of $39,318. Compared to similar vehicles nationally, this one is priced $1,915 higher than the market average. It has been on the dealer’s lot for 45 days. Located at Williams Subaru in Charlotte, NC.
Price Breakdown
Listed price. A dealer's real offer can be lower (incentives, financing or trade-in conditions) or higher (added fees) — always ask for the out-the-door price.
Details
Delivery Pipeline
Specifications
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Est. Monthly Payment
$706/mo
Estimate only, based on the advertised price. Does not include taxes, dealer fees, or insurance.
Est. Out-the-Door Price
$41,319 price + tax
≈ $42,112 out the door, once typical title, registration and doc fees are added — but those vary by dealer.
Car tax follows where you register the car, not where the dealer is.
Save $4,218 on one of 91 comparable 2026 BRZ Limited about 607 miles away. The lowest is $35,898 in Bay City, MI — real leverage when you ask Williams Subaru to match it. See that listing →
Prefer closer? One about 21 mi away saves $2,685 (Gastonia, NC). View →
Comparable Vehicles
Avg markup: -$1,117
45 days on lot