This Is Already a Great Deal
Opening Offer
$69,305
Asking Price
$71,448
Max Price
$71,448
- • Recent buyers paid ~$874 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,121 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$66,254
Est. Invoice$67,743
Holdback (est.)$1,489
MSRP (Sticker)$74,443
Asking Price$71,448
Markup-$2,995
Est. Dealer Margin on This Car$5,194
Percentile11% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold73
Avg Markup-$874
Median Markup$0
Best Deal-$6,122
Worst Deal+$4,600
% Sold Below MSRP67%
Avg Days to Sell47 days
Dealer Profile
Inventory180 vehicles
Avg Markup (All Models)-$249
Avg Markup (Sequoia)-$998
% Below MSRP98%
Avg Days to Sell30 days
Avg Sold Markup-$601
Price History
Aug 21, 2026$74,443 → $71,448(-$2,995)
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