Deal Sheet: 2026 Highlander Hybrid Limited AWD

Massey Toyota · Kinston, NC · VIN: 5TDXBRCH8TS729055

This Is Already a Great Deal

Opening Offer

$52,649

Asking Price

$54,277

Max Price

$54,277

• Recent buyers paid ~$199 above MSRP
• Asking price is already $1,545 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$49,504

Est. Invoice$50,617

Holdback (est.)$1,112

MSRP (Sticker)$55,623

Asking Price$54,277

Markup-$1,346

Est. Dealer Margin on This Car$4,773

Percentile4% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold466

Avg Markup+$199

Median Markup$0

Best Deal-$4,220

Worst Deal+$7,995

% Sold Below MSRP64%

Avg Days to Sell27 days

Dealer Profile

Inventory61 vehicles

Avg Markup (All Models)-$647

Avg Markup (Highlander Hybrid)-$1,346

% Below MSRP43%

Avg Days to Sell20 days

Avg Sold Markup+$57

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