Deal Sheet: 2026 Highlander Limited AWD

Serra Toyota · Milwaukee, WI · VIN: 5TDKDRBH8TS615207

This Is Already a Great Deal

Opening Offer

$53,143

Asking Price

$54,787

Max Price

$54,787

• Recent buyers paid ~$175 above MSRP
• Asking price is already $175 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$48,760

Est. Invoice$49,856

Holdback (est.)$1,096

MSRP (Sticker)$54,787

Asking Price$54,787

Markup$0

Est. Dealer Margin on This Car$6,027

Percentile59% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold462

Avg Markup+$175

Median Markup$0

Best Deal-$4,485

Worst Deal+$4,188

% Sold Below MSRP57%

Avg Days to Sell28 days

Dealer Profile

Inventory204 vehicles

Avg Markup (All Models)-$1,280

Avg Markup (Highlander)$0

% Below MSRP100%

Avg Days to Sell17 days

Avg Sold Markup-$892

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