Deal Sheet: 2026 Highlander XSE AWD

Fowler Toyota · Norman, OK · VIN: 5TDKDRBH7TS30J290

Negotiation Guide

Opening Offer

$52,685

Fair Price

$54,185

Walk Away Above

$54,091

• Recent buyers paid ~$187 above MSRP

Price Breakdown

Est. Dealer Cost$48,058

Est. Invoice$49,138

Holdback (est.)$1,080

MSRP (Sticker)$53,998

Dealer Add-Ons (DIA)+$1,895

Asking Price$56,492

Markup+$2,494

Markup includes $1,895 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,434

Percentile98% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup+$187

Median Markup$0

Best Deal-$4,464

Worst Deal+$5,175

% Sold Below MSRP55%

Avg Days to Sell28 days

Dealer Profile

Inventory256 vehicles

Avg Markup (All Models)+$254

Avg Markup (Highlander)+$1,862

% Below MSRP52%

Avg Days to Sell23 days

Avg Sold Markup+$776

Price History

Jul 10, 2026$54,597 → $56,492(+$1,895)

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