Deal Sheet: 2026 Highlander XSE AWD

Team Toyota · Baton Rouge, LA · VIN: 5TDKDRBH6TS30J975

Negotiation Guide

Opening Offer

$49,648

Fair Price

$51,148

Walk Away Above

$51,054

• Recent buyers paid ~$187 above MSRP

Price Breakdown

Est. Dealer Cost$45,355

Est. Invoice$46,375

Holdback (est.)$1,019

MSRP (Sticker)$50,961

Dealer Add-Ons (DIA)+$1,894

Asking Price$52,855

Markup+$1,894

Markup includes $1,894 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,500

Percentile93% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup+$187

Median Markup$0

Best Deal-$4,464

Worst Deal+$5,175

% Sold Below MSRP55%

Avg Days to Sell28 days

Dealer Profile

Inventory127 vehicles

Avg Markup (All Models)+$293

Avg Markup (Highlander)+$1,894

% Below MSRP35%

Avg Days to Sell25 days

Avg Sold Markup-$329

Price History

Jul 8, 2026$50,961 → $51,397(+$436)

Jul 14, 2026$51,397 → $52,855(+$1,458)

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