Deal Sheet: 2026 Highlander XSE AWD

Roswell Toyota · Roswell, NM · VIN: 5TDKDRBH5TS613401

Negotiation Guide

Opening Offer

$50,550

Fair Price

$52,050

Walk Away Above

$51,956

• Recent buyers paid ~$187 above MSRP

Price Breakdown

Est. Dealer Cost$46,158

Est. Invoice$47,195

Holdback (est.)$1,037

MSRP (Sticker)$51,863

Dealer Add-Ons (DIA)+$819

Asking Price$52,682

Markup+$819

Markup includes $819 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,524

Percentile81% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup+$187

Median Markup$0

Best Deal-$4,464

Worst Deal+$5,175

% Sold Below MSRP55%

Avg Days to Sell28 days

Dealer Profile

Inventory139 vehicles

Avg Markup (All Models)+$271

Avg Markup (Highlander)+$819

% Below MSRP18%

Avg Days to Sell35 days

Avg Sold Markup+$68

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