Deal Sheet: 2026 Highlander Platinum AWD

Fowler Toyota of Tulsa · Tulsa, OK · VIN: 5TDKDRBH1TS30J298

Negotiation Guide

Opening Offer

$56,391

Fair Price

$57,891

Walk Away Above

$57,885

• Recent buyers paid ~$12 above MSRP

Price Breakdown

Est. Dealer Cost$51,512

Est. Invoice$52,670

Holdback (est.)$1,158

MSRP (Sticker)$57,879

Dealer Add-Ons (DIA)+$1,599

Asking Price$60,077

Markup+$2,198

Markup includes $1,599 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,565

Percentile98% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory130 vehicles

Avg Markup (All Models)+$892

Avg Markup (Highlander)+$2,198

% Below MSRP32%

Avg Days to Sell25 days

Avg Sold Markup+$1,018

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