Deal Sheet: 2026 Highlander Platinum AWD

Toyota of Greensboro · Greensboro, NC · VIN: 5TDKDRBH0TS613791

Negotiation Guide

Opening Offer

$55,954

Fair Price

$57,454

Walk Away Above

$57,448

• Recent buyers paid ~$12 above MSRP

Price Breakdown

Est. Dealer Cost$51,123

Est. Invoice$52,272

Holdback (est.)$1,149

MSRP (Sticker)$57,442

Dealer Add-Ons (DIA)+$1,430

Asking Price$59,671

Markup+$2,229

Markup includes $1,430 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,548

Percentile98% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory413 vehicles

Avg Markup (All Models)+$1,577

Avg Markup (Highlander)+$1,869

% Below MSRP1%

Avg Days to Sell19 days

Avg Sold Markup+$1,466

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