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Deal Sheet: 2026 Highlander XSE AWD
Massey Toyota · Kinston, NC · VIN: 5TDKDRBH0TS613435
This Is Already a Great Deal
Opening Offer
$49,739
Asking Price
$51,277
Max Price
$51,277
- • Recent buyers paid ~$187 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,473 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$46,781
Est. Invoice$47,832
Holdback (est.)$1,051
MSRP (Sticker)$52,563
Asking Price$51,277
Markup-$1,286
Est. Dealer Margin on This Car$4,496
Percentile5% of inventory is priced lower
Days on Lot15 days
What Others Paid (Last 30 Days)
Cars Sold143
Avg Markup+$187
Median Markup$0
Best Deal-$4,464
Worst Deal+$5,175
% Sold Below MSRP55%
Avg Days to Sell28 days
Dealer Profile
Inventory59 vehicles
Avg Markup (All Models)-$665
Avg Markup (Highlander)-$1,286
% Below MSRP41%
Avg Days to Sell20 days
Avg Sold Markup+$90
Price History
Jul 14, 2026$53,252 → $51,277(-$1,975)
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