Deal Sheet: 2026 Highlander Platinum AWD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: 5TDKDRBH0TS30J289

Negotiation Guide

Opening Offer

$57,331

Fair Price

$58,831

Walk Away Above

$58,825

• Recent buyers paid ~$12 above MSRP

Price Breakdown

Est. Dealer Cost$52,349

Est. Invoice$53,525

Holdback (est.)$1,176

MSRP (Sticker)$58,819

Asking Price$59,619

Markup+$800

Est. Dealer Margin on This Car$7,270

Percentile86% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory299 vehicles

Avg Markup (All Models)+$650

Avg Markup (Highlander)+$800

% Below MSRP17%

Avg Days to Sell20 days

Avg Sold Markup+$611

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