Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Cumberland Toyota · Cookeville, TN · VIN: 5TDEBRCH7TS33A648

Negotiation Guide

Opening Offer

$57,780

Fair Price

$59,280

Walk Away Above

$59,149

• Recent buyers paid ~$261 above MSRP

Price Breakdown

Est. Dealer Cost$52,527

Est. Invoice$53,707

Holdback (est.)$1,180

MSRP (Sticker)$59,019

Asking Price$59,818

Markup+$799

Est. Dealer Margin on This Car$7,291

Percentile82% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold1232

Avg Markup+$261

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell27 days

Dealer Profile

Inventory194 vehicles

Avg Markup (All Models)+$82

Avg Markup (Highlander Hybrid)+$799

% Below MSRP24%

Avg Days to Sell32 days

Avg Sold Markup+$108

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