Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Toyota of Puyallup · Puyallup, WA · VIN: 5TDEBRCH6TS29J191

Negotiation Guide

Opening Offer

$57,423

Fair Price

$58,923

Walk Away Above

$59,083

• Recent buyers paid ~$250 above MSRP
• Sitting 49 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$52,725

Est. Invoice$53,910

Holdback (est.)$1,185

MSRP (Sticker)$59,242

Asking Price$59,442

Markup+$200

Est. Dealer Margin on This Car$6,717

Percentile66% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory564 vehicles

Avg Markup (All Models)-$542

Avg Markup (Highlander Hybrid)+$200

% Below MSRP54%

Avg Days to Sell34 days

Avg Sold Markup-$694

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