Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Wilson Toyota · Ames, IA · VIN: 5TDEBRCH0TS30J522

This Is Already a Great Deal

Opening Offer

$57,324

Asking Price

$59,097

Max Price

$59,097

• Recent buyers paid ~$250 above MSRP
• Asking price is already $470 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$52,792

Est. Invoice$53,978

Holdback (est.)$1,186

MSRP (Sticker)$59,317

Asking Price$59,097

Markup-$220

Est. Dealer Margin on This Car$6,305

Percentile8% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory243 vehicles

Avg Markup (All Models)-$227

Avg Markup (Highlander Hybrid)-$220

% Below MSRP19%

Avg Days to Sell31 days

Avg Sold Markup-$33

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