Deal Sheet: 2026 Grand Highlander XLE AWD

Principle Toyota · Memphis, TN · VIN: 5TDAAAB54TS29O495

Negotiation Guide

Opening Offer

$50,474

Fair Price

$51,974

Walk Away Above

$52,103

• Recent buyers paid ~$160 above MSRP
• Sitting 45 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$46,486

Est. Invoice$47,531

Holdback (est.)$1,045

MSRP (Sticker)$52,232

Asking Price$52,232

Markup$0

Est. Dealer Margin on This Car$5,746

Percentile59% of inventory is priced lower

Days on Lot45 days

What Others Paid (Last 30 Days)

Cars Sold1782

Avg Markup+$160

Median Markup$0

Best Deal-$5,104

Worst Deal+$7,940

% Sold Below MSRP63%

Avg Days to Sell25 days

Dealer Profile

Inventory144 vehicles

Avg Markup (All Models)$0

Avg Markup (Grand Highlander)$0

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup$0

Price History

Jun 26, 2026$51,832 → $52,232(+$400)

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