Deal Sheet: 2026 Grand Highlander XLE AWD

Dan Deery Toyota · Cedar Falls, IA · VIN: 5TDAAAB53TS32F330

Negotiation Guide

Opening Offer

$47,881

Fair Price

$49,381

Walk Away Above

$49,300

• Recent buyers paid ~$163 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$43,804

Est. Invoice$44,788

Holdback (est.)$984

MSRP (Sticker)$49,218

Asking Price$49,398

Markup+$180

Est. Dealer Margin on This Car$5,594

Percentile67% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold1533

Avg Markup+$163

Median Markup$0

Best Deal-$3,841

Worst Deal+$7,940

% Sold Below MSRP63%

Avg Days to Sell24 days

Dealer Profile

Inventory391 vehicles

Avg Markup (All Models)-$722

Avg Markup (Grand Highlander)+$111

% Below MSRP63%

Avg Days to Sell31 days

Avg Sold Markup-$753

Price History

Jul 9, 2026$51,632 → $51,157(-$475)

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