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Deal Sheet: 2026 Grand Highlander XLE AWD
Toyota of Grand Rapids · S.E.", MI · VIN: 5TDAAAB53TS29O696
Negotiation Guide
Opening Offer
$48,725
Fair Price
$50,225
Walk Away Above
$50,315
- • Recent buyers paid ~$161 above MSRP
- • Sitting 42 days (avg 25) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$44,861
Est. Invoice$45,869
Holdback (est.)$1,008
MSRP (Sticker)$50,406
Asking Price$50,406
Markup$0
Est. Dealer Margin on This Car$5,545
Percentile58% of inventory is priced lower
Days on Lot42 days
What Others Paid (Last 30 Days)
Cars Sold1801
Avg Markup+$161
Median Markup$0
Best Deal-$5,104
Worst Deal+$7,940
% Sold Below MSRP64%
Avg Days to Sell25 days
Dealer Profile
Inventory148 vehicles
Avg Markup (All Models)-$937
Avg Markup (Grand Highlander)$0
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$752
Price History
Jun 5, 2026$50,423 → $50,805(+$382)
Jun 13, 2026$50,805 → $50,006(-$799)
Jun 26, 2026$50,006 → $50,406(+$400)
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