Deal Sheet: 2026 Grand Highlander XLE AWD

Rochester Toyota · Rochester, NH · VIN: 5TDAAAB53TS146801

Negotiation Guide

Opening Offer

$48,839

Fair Price

$50,339

Walk Away Above

$50,259

• Recent buyers paid ~$161 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$44,658

Est. Invoice$45,662

Holdback (est.)$1,004

MSRP (Sticker)$50,178

Dealer Add-Ons (DIA)+$199

Asking Price$50,377

Markup+$199

Est. Dealer Margin on This Car$5,719

Percentile67% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold1801

Avg Markup+$161

Median Markup$0

Best Deal-$5,104

Worst Deal+$7,940

% Sold Below MSRP64%

Avg Days to Sell25 days

Dealer Profile

Inventory215 vehicles

Avg Markup (All Models)+$109

Avg Markup (Grand Highlander)+$266

% Below MSRP24%

Avg Days to Sell35 days

Avg Sold Markup+$155

Price History

Jul 7, 2026$50,672 → $50,773(+$101)

Jul 16, 2026$50,773 → $50,377(-$396)

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