Deal Sheet: 2026 Grand Highlander XLE AWD

Fowler Toyota · Norman, OK · VIN: 5TDAAAB52TS31H039

Negotiation Guide

Opening Offer

$52,560

Fair Price

$54,060

Walk Away Above

$53,980

• Recent buyers paid ~$160 above MSRP

Price Breakdown

Est. Dealer Cost$47,971

Est. Invoice$49,049

Holdback (est.)$1,078

MSRP (Sticker)$53,900

Asking Price$54,499

Markup+$599

Est. Dealer Margin on This Car$6,528

Percentile81% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold1782

Avg Markup+$160

Median Markup$0

Best Deal-$5,104

Worst Deal+$7,940

% Sold Below MSRP63%

Avg Days to Sell25 days

Dealer Profile

Inventory256 vehicles

Avg Markup (All Models)+$254

Avg Markup (Grand Highlander)+$1,979

% Below MSRP52%

Avg Days to Sell23 days

Avg Sold Markup+$756

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