This Is Already a Great Deal
Opening Offer
$38,267
Asking Price
$39,450
Max Price
$39,450
- • Recent buyers paid ~$423 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $423 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,111
Est. Invoice$35,900
Holdback (est.)$789
MSRP (Sticker)$39,450
Asking Price$39,450
Markup$0
Est. Dealer Margin on This Car$4,340
Percentile55% of inventory is priced lower
Days on Lot2 days
What Others Paid (Last 30 Days)
Cars Sold2919
Avg Markup+$423
Median Markup$0
Best Deal-$1,961
Worst Deal+$6,080
% Sold Below MSRP58%
Avg Days to Sell25 days
Dealer Profile
Inventory460 vehicles
Avg Markup (All Models)-$707
Avg Markup (RAV4)+$28
% Below MSRP91%
Avg Days to Sell31 days
Avg Sold Markup-$255
Price History
Jul 17, 2026$39,789 → $39,450(-$339)
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