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Deal Sheet: 2026 RAV4 SE AWD
Toyota of Ashland · Ashland, KY · VIN: 4T36CRAV7TU30H203
This Is Already a Great Deal
Opening Offer
$39,231
Asking Price
$40,444
Max Price
$40,444
- • Recent buyers paid ~$378 above MSRP
- • Asking price is already $378 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,995
Est. Invoice$36,804
Holdback$809
MSRP (Sticker)$40,444
Asking Price$40,444
Markup$0
Dealer Margin on This Car$4,449
Percentile60% of inventory is priced lower
Days on Lot8 days
What Others Paid (Last 30 Days)
Cars Sold2253
Avg Markup+$378
Median Markup$0
Best Deal-$1,951
Worst Deal+$6,559
% Sold Below MSRP65%
Avg Days to Sell30 days
Dealer Profile
Inventory117 vehicles
Avg Markup (All Models)-$242
Avg Markup (RAV4)$0
% Below MSRP99%
Avg Days to Sell31 days
Avg Sold Markup-$81
Price History
Jun 20, 2026$40,154 → $40,444(+$290)
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