This Is Already a Great Deal
Opening Offer
$39,157
Asking Price
$40,368
Max Price
$40,368
- • Recent buyers paid ~$391 above MSRP
- • Asking price is already $590 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,105
Est. Invoice$36,916
Holdback$811
MSRP (Sticker)$40,567
Asking Price$40,368
Markup-$199
Dealer Margin on This Car$4,263
Percentile2% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold2317
Avg Markup+$391
Median Markup$0
Best Deal-$1,951
Worst Deal+$6,559
% Sold Below MSRP64%
Avg Days to Sell30 days
Dealer Profile
Inventory82 vehicles
Avg Markup (All Models)-$454
Avg Markup (RAV4)+$31
% Below MSRP96%
Avg Days to Sell28 days
Avg Sold Markup-$284
Price History
Jun 13, 2026$38,743 → $40,368(+$1,625)
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