Deal Sheet: 2026 RAV4 SE AWD

CMA's Toyota of Martinsburg · Martinsburg, WV · VIN: 4T36CRAV6TU29G291

This Is Already a Great Deal

Opening Offer

$38,746

Asking Price

$39,944

Max Price

$39,944

• Recent buyers paid ~$395 above MSRP
• Asking price is already $395 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$35,550

Est. Invoice$36,349

Holdback$799

MSRP (Sticker)$39,944

Asking Price$39,944

Markup$0

Dealer Margin on This Car$4,394

Percentile60% of inventory is priced lower

Days on Lot24 days

What Others Paid (Last 30 Days)

Cars Sold2364

Avg Markup+$395

Median Markup$0

Best Deal-$1,951

Worst Deal+$6,559

% Sold Below MSRP64%

Avg Days to Sell30 days

Dealer Profile

Inventory204 vehicles

Avg Markup (All Models)-$477

Avg Markup (RAV4)$0

% Below MSRP98%

Avg Days to Sell33 days

Avg Sold Markup-$229

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