This Is Already a Great Deal
Opening Offer
$38,469
Asking Price
$39,659
Max Price
$39,659
- • Recent buyers paid ~$378 above MSRP
- • Asking price is already $378 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,297
Est. Invoice$36,090
Holdback$793
MSRP (Sticker)$39,659
Asking Price$39,659
Markup$0
Dealer Margin on This Car$4,362
Percentile60% of inventory is priced lower
Days on Lot6 days
What Others Paid (Last 30 Days)
Cars Sold2253
Avg Markup+$378
Median Markup$0
Best Deal-$1,951
Worst Deal+$6,559
% Sold Below MSRP65%
Avg Days to Sell30 days
Dealer Profile
Inventory154 vehicles
Avg Markup (All Models)-$422
Avg Markup (RAV4)+$25
% Below MSRP93%
Avg Days to Sell30 days
Avg Sold Markup-$467
Cheaper RAV4 SE AWD Inventory
Irwin ToyotaLaconia, NH
-$1,961$38,2836d
Edmark ToyotaNampa, ID
-$1,780$36,78934d
Kenny Kent ToyotaEvansville, IN
-$1,617$38,2029d
Lithia Toyota of Klamath FallsKlamath Falls, OR
-$1,261$40,06714d
Lithia Toyota of Klamath FallsKlamath Falls, OR
-$951$40,04735d
Lithia Toyota of Klamath FallsKlamath Falls, OR
-$855$39,15329d
First Team ToyotaChesapeake, VA
-$800$39,70322d
First Team ToyotaChesapeake, VA
-$800$39,14824d
Toyota of BrookfieldBrookfield, WI
-$775$38,23322d
Kenny Kent ToyotaEvansville, IN
-$750$38,90915d