Deal Sheet: 2026 RAV4 SE AWD

Fernelius Toyota · Cheboygan, MI · VIN: 4T36CRAV2TU31H508

This Is Already a Great Deal

Opening Offer

$38,338

Asking Price

$39,524

Max Price

$39,524

• Recent buyers paid ~$419 above MSRP
• Asking price is already $419 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$35,176

Est. Invoice$35,967

Holdback (est.)$790

MSRP (Sticker)$39,524

Asking Price$39,524

Markup$0

Est. Dealer Margin on This Car$4,348

Percentile55% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold2907

Avg Markup+$419

Median Markup$0

Best Deal-$1,961

Worst Deal+$6,080

% Sold Below MSRP58%

Avg Days to Sell25 days

Dealer Profile

Inventory81 vehicles

Avg Markup (All Models)-$297

Avg Markup (RAV4)$0

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$300

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