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Deal Sheet: 2026 RAV4 SE AWD
Toyota of Ashland · Ashland, KY · VIN: 4T36CRAV2TU29G904
This Is Already a Great Deal
Opening Offer
$38,410
Asking Price
$39,598
Max Price
$39,598
- • Recent buyers paid ~$378 above MSRP
- • Asking price is already $378 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,242
Est. Invoice$36,034
Holdback$792
MSRP (Sticker)$39,598
Asking Price$39,598
Markup$0
Dealer Margin on This Car$4,356
Percentile60% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold2253
Avg Markup+$378
Median Markup$0
Best Deal-$1,951
Worst Deal+$6,559
% Sold Below MSRP65%
Avg Days to Sell30 days
Dealer Profile
Inventory117 vehicles
Avg Markup (All Models)-$242
Avg Markup (RAV4)$0
% Below MSRP99%
Avg Days to Sell31 days
Avg Sold Markup-$81
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