This Is Already a Great Deal
Opening Offer
$37,924
Asking Price
$39,097
Max Price
$39,097
- • Recent buyers paid ~$423 above MSRP
- • Asking price is already $423 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,796
Est. Invoice$35,578
Holdback (est.)$782
MSRP (Sticker)$39,097
Asking Price$39,097
Markup$0
Est. Dealer Margin on This Car$4,301
Percentile55% of inventory is priced lower
Days on Lot1 days
What Others Paid (Last 30 Days)
Cars Sold2919
Avg Markup+$423
Median Markup$0
Best Deal-$1,961
Worst Deal+$6,080
% Sold Below MSRP58%
Avg Days to Sell25 days
Dealer Profile
Inventory189 vehicles
Avg Markup (All Models)-$546
Avg Markup (RAV4)$0
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$397
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