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Deal Sheet: 2027 Terrain Elevation
KUNES BUICK GMC OF OAK CREEK · Oak Creek, WI · VIN: 3GKALUEG5VL137118
Negotiation Guide
Opening Offer
$30,497
Fair Price
$31,997
Walk Away Above
$32,198
- • Recent buyers paid ~$403 below MSRP
- • Price already dropped 5 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$28,836
Est. Invoice$29,808
Holdback (est.)$972
MSRP (Sticker)$32,400
Asking Price$34,827
Markup+$2,427
Est. Dealer Margin on This Car$5,991
Percentile90% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold2560
Avg Markup-$403
Median Markup$0
Best Deal-$7,000
Worst Deal+$11,945
% Sold Below MSRP88%
Avg Days to Sell25 days
Dealer Profile
Inventory91 vehicles
Avg Markup (All Models)-$2,725
Avg Markup (Terrain)-$954
% Below MSRP97%
Avg Days to Sell32 days
Avg Sold Markup-$1,679
Price History
Aug 8, 2026$36,165 → $34,972(-$1,193)
Aug 12, 2026$34,972 → $34,935(-$37)
Aug 15, 2026$34,935 → $34,899(-$36)
Aug 19, 2026$34,899 → $34,863(-$36)
Aug 21, 2026$34,863 → $34,827(-$36)
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