Deal Sheet: 2026 RAV4 XLE Premium FWD

Jim Norton Toyota · Tulsa, OK · VIN: 2T36DRBVXTC27F067

Negotiation Guide

Opening Offer

$40,255

Fair Price

$41,755

Walk Away Above

$41,373

• Recent buyers paid ~$764 above MSRP

Price Breakdown

Est. Dealer Cost$36,482

Est. Invoice$37,302

Holdback$820

MSRP (Sticker)$40,991

Dealer Add-Ons (DIA)+$995

Asking Price$42,485

Markup+$1,494

Dealer Margin on This Car$6,003

Percentile74% of inventory is priced lower

Days on Lot24 days

What Others Paid (Last 30 Days)

Cars Sold4813

Avg Markup+$764

Median Markup$0

Best Deal-$2,995

Worst Deal+$15,000

% Sold Below MSRP54%

Avg Days to Sell22 days

Dealer Profile

Inventory322 vehicles

Avg Markup (All Models)-$556

Avg Markup (RAV4)+$1,581

% Below MSRP69%

Avg Days to Sell21 days

Avg Sold Markup+$27

Cheaper RAV4 XLE Premium FWD Inventory

Bell Road ToyotaPhoenix, AZ

-$1,676$37,21320d

Toyota of BozemanBozeman, MT

-$1,482$39,53211d

Stone Mountain ToyotaLilburn, GA

-$1,454$38,6652d

Post Oak ToyotaMidwest City, OK

-$1,430$41,36217d

Family Toyota of ArlingtonArlington, TX

-$1,400$39,48639d

Trotter ToyotaPine Bluff, AR

-$1,397$39,59439d

Stone Mountain ToyotaLilburn, GA

-$1,338$39,1504d

Venice ToyotaSouth", FL

-$1,254$38,97011d

Texana ToyotaOrange, TX

-$1,167$38,8959d

Venice ToyotaSouth", FL

-$1,146$37,9662d